Ark Lodge Cinemas Rebrand

  • Branding

Ark Lodge Cinemas is a family-owned movie theater in Colombia City that carries a very unique and classic aesthetic. The purpose of the project was to give this theater a rebrand.

In collaboration with Nathaniel Bergstein, we designed a brand that ties in with the core concept of Ark Lodge which is "Timeless", "Knowledgeable", and "Inclusive".

Duration

10 weeks

Roles

Branding | Visual Design | Packaging

Tools

Photoshop | Illustrator

Collaborators

Nathaniel Bergstein

Process

Ark Lodge Cinemas is a classic, independently owned movie theater located in the heart of the Columbia City neighborhood. Since they're deeply committed to supporting local businesses and loved by the neighborhood for the comfortable atmosphere they create and provide, we tasked ourselves to design a curated brand identity that respects the aesthetic that they own and carry. Through research, we determined the key brand characteristics as "Timeless", "Knowledgeable", and "Inclusive".

image
image
image
image
image

Final Solution

The finalized logo is meant to capture the balance of classic and modern aspect that runs through our brand. The type is stable, contained, and straight forward while the mark is abstract and more eccentric. The shape speaks to the idea of projection and defines a space that resembles a theater. It also contains a subtle nod to the Freemason history of the building -– the mark can also be seen as pyramidal. Lastly, the mark was also chosen for it’s flexibility. As illustrated it can accommodate variation and even be used as a wayfinding element.

image
image
image
image
image
image
image image
image
image